ThinkVine Taps Industry Veteran Curt Stenger as VP, Analytic Services

CINCINNATI, OHIO (June 3rd, 2009) - ThinkVine, a marketing simulation & planning platform provider, announces that it has hired Curt Stenger to lead the company's Analytic Services practice. Curt will be responsible for scaling the support organization around the company's platform technology and managing the company's Analytic Services practice. Curt joins ThinkVine from Ipsos where he served as Vice President, Analytics for the Ipsos-Insight Consumer Products Division. Prior to Ipsos, Curt managed Research International's entire staff of Marketing Sciences resources.

Over the past 20 years, Curt has honed his ability to identify and apply the right technique to the business problem with experience ranging from structural equation models, latent class segmentation and discrete choice models to neural networks, bayesian learning networks and random forests. "Curt is a proven leader and a strategic selection to support our growth," said Damon Ragusa, Founder & CEO of ThinkVine. "Given his track record, I would expect that he will make immediate contributions to the business."

Curt has a Master of Science in Statistics from the University of Chicago, a Master of Business Administration from the University of Pittsburgh, and a Bachelor of Arts in Economics from Northwestern University. He is a member of the American Marketing Association and the Institute for Operations Research and the Management Sciences and is a former trustee of the Marketing Science Institute. In addition, he has served as Vice President of the Marketing Research Division of the Chicago Chapter of the AMA.

About ThinkVine Corporation
ThinkVine helps some of the world's most respected companies make better business decisions. Our marketing simulation & planning platform, The Emerging MarketplaceTM, reveals the impact of different mixes of marketing at the consumer demographic and segment level. By taking a platform approach, marketers can run an unlimited number of "what if" scenarios and turn marketing planning into a continuous improvement process. ThinkVine is currently deployed in consumer packaged goods (CPG), food & beverage, pharmaceutical, technology and other vertical markets.

Email: pr@thinkvine.com
URL: http://www.thinkvine.com

 

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