LegalZoom Chooses ThinkVine’s Marketing Simulation & Planning Platform
CINCINNATI, OHIO (September 16th, 2009) -
ThinkVine, a marketing simulation & planning platform provider,
announces that LegalZoom has chosen ThinkVine's Emerging
Marketplace to help identify and sustain the right marketing
investments.
LegalZoom, an online provider of legal documents and other
services, was looking for a better way to plan, forecast and
optimize in the face of increased media fragmentation and
ever-evolving consumer behavior. The company wanted a more agile
approach to marketing planning beyond what traditional marketing
mix analysis can provide, including a "what if" scenario planning
capability that would allow them to revisit their plan as needed to
make quick media adjustments.
"It was important for us to select a vendor that got media. There
are a lot of firms that can build mix models, but ThinkVine stood
out as one that spells out how each media buying decision fits into
the grand picture," said Michael Turner, Chief Marketing Officer at
LegalZoom.
"We're excited to help a rapidly growing company like LegalZoom
maximize the ROI of their marketing investments by aligning how
they communicate with their market to the demand-side drivers of
their business," said Damon Ragusa, President & CEO of
ThinkVine.
About ThinkVine Corporation
ThinkVine helps some of the world's most respected companies make
smarter marketing investments. Our marketing simulation &
planning platform, The Emerging MarketplaceTM, reveals the future
impact of different marketing plans on different groups of
consumers. By taking a simulation approach, marketers can run an
unlimited number of "what if" scenarios and turn marketing planning
into an iterative & responsive process. ThinkVine is currently
deployed in consumer packaged goods (CPG), food & beverage,
legal services, pharmaceutical, technology and other vertical
markets.
Email: pr@thinkvine.com
URL: http://www.thinkvine.com