ThinkVine Announces General Availability of The Emerging Marketplace; Marketing Simulation and Planning Platform
CINCINNATI, OHIO (March 31st, 2009) -
ThinkVine, a marketing simulation & planning software provider,
announces the general availability of The Emerging Marketplace, the
company's flagship product application.
Over the past 3 years, ThinkVine has built, market tested and sold The Emerging MarketplaceTM into Fortune 500 companies in response to requests for a more insightful, responsive approach to marketing analysis and planning. Built on an agent-based modeling (ABM) framework, The Emerging MarketplaceTM, puts scenario planning into the hands of marketers. Benefits include:
- Three forms of return-on-investment (ROI)
- Revealing the collective & cross marketing impact of advertising and promotion on the consumer
- Actionable output presented in days vs. months
- The ability to run an unlimited number of "what if" scenarios
- An application that stays current with ever-changing marketplace conditions
"Marketers are actively looking for an alternative to static, aggregated snapshots of a marketplace that isn't static," said Damon Ragusa, President & CEO of ThinkVine. "Arming marketers with The Emerging MarketplaceTM means basing important decisions off of the most current information available and turning responsiveness into a competitive advantage."
"Agent-based modeling (ABM) as a technique promises to be a major leap forward in helping Advertisers understand the collective impact of marketing on the consumer and as a means to capture the ROI from advertising," said Joel Rubinson, Chief Research Officer at the Advertising Research Foundation (ARF). "As advocates for transforming research, we're pleased to see leading marketing simulation & planning software providers like ThinkVine see such strong success."
ThinkVine will be officially launching The Emerging MarketplaceTM today at the 2009 ARF Annual Convention in New York City.
Click here for a product tour of the application.
Click here for a product fact sheet.
About ThinkVine Corporation
ThinkVine helps some of the world's most respected
companies better align marketing & advertising with consumer
behavior. Our application, The Emerging MarketplaceTM,
simulates the interactions between different mixes of marketing and
consumers in a virtual environment that mirrors the "real world."
Built on an agent-based modeling (ABM) framework, The Emerging
MarketplaceTM lets marketers run "what if" scenarios and
turn marketing/media planning into an iterative exercise versus a
"one shot" approach. ThinkVine is currently deployed in consumer
packaged goods (CPG), food & beverage, pharmaceutical,
technology and other vertical markets.
Email: pr@thinkvine.com
URL: http://www.thinkvine.com