ThinkVine Secures $1.85 Million Series B-Round
CINCINNATI, OHIO (April 14th, 2009) -
ThinkVine, a marketing planning & simulation software provider,
announced that it has secured $1.85 Million in Series B financing.
Draper Triangle and DFJ Portage co-led the round, which also
included participation from Draper Fisher Jurvetson, CincyTechUSA
and Fort Washington Capital Partners.
The company's second round of funding caps a year of double digit
revenue growth, tripled headcount and an expanding Fortune 500
customer base. ThinkVine will use the funding to fuel sales &
marketing effort and bolster the R&D effort required to keep
ahead of the competition.
"ThinkVine's value proposition of delivering more efficient and
effective Marketing spending becomes even more compelling in a
tough economy. By injecting agility & responsiveness into the
planning process, we think the company is mapping consumer
marketing for the future," said Ed Chandler, Managing Director at
DFJ Portage.
About ThinkVine Corporation
ThinkVine helps some of the world's most respected companies
better align marketing & advertising with consumer behavior.
Our application, The Emerging MarketplaceTM, simulates the
interactions between different mixes of marketing and consumers in
a virtual environment that mirrors the "real world." Built on an
agent-based modeling (ABM) framework, The Emerging MarketplaceTM
lets marketers run "what if" scenarios and turn marketing/media
planning into an iterative exercise versus a "one shot" approach.
ThinkVine is currently deployed in consumer packaged goods (CPG),
food & beverage, pharmaceutical, technology and other vertical
markets.
Email: pr@thinkvine.com
URL: http://www.thinkvine.com