ThinkVine clients can measure the collective impact of their marketing on different groups of consumers, providing them with the means to identify the right mix of marketing on a demographic or segment basis, instead of at the aggregated, market level.

Our platform is frequently updated with the latest research on consumer media consumption habits, purchase probabilities, general human behavior and client-provided inputs (i.e. segmentation study). In contrast to static, backward-looking mix models, our platform output is never outdated.

Many of our clients are looking to expand further into digital media or start doing so for the first time. Our platform allows them to quickly test "what if" scenarios like "what would happen if I shifted 15% of my TV spend into digital?" Traditional mix modeling requires historical precedent to perform this analysis.

ThinkVine answers the question "what would happen if I employed this marketing mix over the next 12 - 24 months?" Traditional mix modeling tells you how well your marketing worked over the past 12 - 24 months. Given the increased fragmentation of media and ever-changing marketplace dynamics, it cannot be assumed that what worked in the past will work in the future.