The ThinkVine Blog

Wednesday, 23 April 2014

Marketing Executives Believe Digital Media Spend Will Overtake Traditional by 2016

With each year, there are new devices, new apps, and new ways to reach consumers who are demanding greater cross-channel consistency and who expect more personalization. Marketers have been quick to invest in digital media, but have been slow to tie these decisions back to financial performance.

According to a ThinkVine survey, more than half of senior-level marketers expect to spend more in digital channels than traditional channels within the next two years.

Thursday, 27 February 2014

Top 20 Reasons Marketers Are Choosing Agent-based Modeling

Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.

ThinkVine CEO Mark Battaglia presented last week on how companies are turning to agent-based modeling to not lose out on additional sales. Last week, we listed the top 10 reasons why agent-based modeling is better for marketing mix optimization. This week, we’ll focus on the last 10 reasons.

Wednesday, 19 February 2014

Top 20 Reasons Marketers are Choosing Agent-based Modeling 1-10

Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.

Don’t lose out on the additional sales your marketing could be driving. Brands have been relying too heavily on outdated, backward-looking marketing mix methods that leave money on the table.

Companies are now turning to agent-based modeling to make better strategic decisions that will deliver the results they need, and here is why you should too.

Wednesday, 12 February 2014

Webcast: Why Agent-based Modeling is Disrupting Marketing Mix

​It all starts with your customer.

This is more important than ever with the diversity of consumers, changes in consumer behavior and the availability of “Big” online data. But, is your marketing keeping up with changes? With each year, there are new devices, new apps, and new ways to reach consumers who are demanding greater cross-channel consistency and who expect more personalization.

This webcast will focus on how ThinkVine’s agent-based modeling is helping marketers to keep up witha fast-paced marketplace and drive better results.

Thursday, 6 February 2014

Should You Purchase a Super Bowl Ad Next Year? Three Things Every Marketer Should Consider

recent study found that the ads that ran during last year’s Super Bowl game didn’t change consumers’ buying habits. While it’s easy to dismiss running an ad during the Super Bowl as a triumph of hubris over the bottom line, marketers have an opportunity to improve their marketing ROI as they work through the ad buying decision process.

Companies run TV ads for a variety of reasons; given the enormous cost of producing and airing an ad, the implications for the bottom line can’t be ignored. Here are a few things for marketers to consider as they watch this year’s ads and consider how they might best use next year’s marketing budget.