A leading mutual fund company sought to understand the best marketing mix and budget to effectively target and influence the right households to open new accounts. ThinkVine helped them exceed their goals and add approximately $7 million in new customer lifetime value.
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CMOs believe data can enable smart marketing decisions but many companies only end up with big-data headaches. A survey by 33Across, found that 70 percent of U.S. brand marketers and agencies are concerned with making sense of all the data. In fact, it can actually get in the way of improving performance when viewed in the wrong context. So where does big data really fit into the mix?
Business-to-consumer marketing is an increasingly complex problem. Marketers must make ten telling transitions to develop the capabilities needed to successfully deliver results in a fast-moving, highly-fragmented, ever changing world. This is the third post in a series that looks at each of those transitions.
