Agent-based Modeling

Thursday, 27 February 2014

Top 20 Reasons Marketers Are Choosing Agent-based Modeling

Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.

ThinkVine CEO Mark Battaglia presented last week on how companies are turning to agent-based modeling to not lose out on additional sales. Last week, we listed the top 10 reasons why agent-based modeling is better for marketing mix optimization. This week, we’ll focus on the last 10 reasons.

Wednesday, 19 February 2014

Top 20 Reasons Marketers are Choosing Agent-based Modeling 1-10

Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.

Don’t lose out on the additional sales your marketing could be driving. Brands have been relying too heavily on outdated, backward-looking marketing mix methods that leave money on the table.

Companies are now turning to agent-based modeling to make better strategic decisions that will deliver the results they need, and here is why you should too.

Wednesday, 12 February 2014

Webcast: Why Agent-based Modeling is Disrupting Marketing Mix

​It all starts with your customer.

This is more important than ever with the diversity of consumers, changes in consumer behavior and the availability of “Big” online data. But, is your marketing keeping up with changes? With each year, there are new devices, new apps, and new ways to reach consumers who are demanding greater cross-channel consistency and who expect more personalization.

This webcast will focus on how ThinkVine’s agent-based modeling is helping marketers to keep up witha fast-paced marketplace and drive better results.

Thursday, 1 November 2012

Boost Media Value Event in Australia

Mark Battaglia, ThinkVine Chief Executive Officer, presented at the Boost Media Value event in Sydney this month with TrinityP3 and Datalicious on agent-based modeling, a breakthrough approach to marketing mix optimization. In his presentation he discuss how new consumer behavior is changing the marketing landscape; why agent-based modeling is a smarter appraoch to MMO; and how organizations are achieving a greater ROI by connecting consumer behavior to marketing decisions.

Monday, 22 October 2012

Agent-Based Modeling | Marketing Mix Optimization Whitepaper

Fundamental shifts in the consumer marketing landscape have created a demand for better ways to understand both consumers and the marketing used to influence them. Historically, firms have used a variety of statistical techniques to build mathematical representations of the relationship between marketing spend and the resulting outcomes, typically some measure of sales. And in the past when there were fewer options on how to spend marketing dollars, these techniques fit the requirement well. Today, the number of options available to connect with consumers has exploded – each with unique measurements, resulting in a general lack of confidence in the effectiveness of traditional statistical modeling tools.