Industry Trends

Wednesday, 23 April 2014

Marketing Executives Believe Digital Media Spend Will Overtake Traditional by 2016

With each year, there are new devices, new apps, and new ways to reach consumers who are demanding greater cross-channel consistency and who expect more personalization. Marketers have been quick to invest in digital media, but have been slow to tie these decisions back to financial performance.

According to a ThinkVine survey, more than half of senior-level marketers expect to spend more in digital channels than traditional channels within the next two years.

Wednesday, 29 January 2014

The Top 5 Marketing Trends That Will Affect Your Results in 2014

The start of a new year causes marketers to think about trends. With so much happening, it can be difficult to know which are most important to your business. At the end of the day, what really matters is achieving results. With this in mind, we’ve put together the top five trends that will likely have the greatest impact on whether your marketing strategies will deliver the numbers you need.

Sunday, 28 July 2013

The Top Reasons Software Matters for Marketing Planning

Now it’s easy for any marketer to quickly get the reliable, objective information needed to make marketing mix optimization decisions. ThinkVine’s software is specifically designed to enable you to easily explore ideas and know how they’ll affect results before committing the dollars, resources, and time for execution. With ThinkVine’s software, in just a few minutes you can go from “What if” questions to having the marketing plan that will achieve the best results.

Wednesday, 2 January 2013

The Expanding Role of the CMO

There’s no doubt that the pace of planning is moving from annual to anytime as the rate of change in the marketplace increases. Whether an organization is planning for execution in digital or other types of campaigns, planning cycles are becoming very short. However, multi-year planning is still valuable for organizations to set strategies and operating budgets, but multi-year forecasts need to improve so that marketers can have a better understanding of how this year’s plan affects future year plans. This is where ThinkVine’s software-based approach comes into play. We can help organizations not only to make better long-term planning decisions but also to react more quickly to competitive changes in the marketplace by bridging the gap between how businesses plan and what is happening in the marketplace.

Monday, 6 August 2012

Finding the Smart Data in all that Big Data

If you're a marketer and you don’t live under a rock, you’re inundated with talk about “big data.” You’ve heard things like: If you don’t have a serious big data project you’re missing the boat.