Cross-channel

The screaming pace of technology has evolved the role media plays in how people consume and share information from special reports and broadcasts to being intertwined in the fabric of everyday life. Digital and emerging media channels continue to advance and complicate the choices marketers have at their disposal to reach and engage their target audiences but few organizations have turned the change into a way to benefit their success.

A recent study by the CMO Council reported that just 9% of 200 global marketers have a highly evolved, integrated marketing model with a clear, proven evolution path. This is a staggeringly low number, but not surprising when you peel back the layers of how marketers plan today.

Free AMA Webcast

With the increased pace of change in technology and regulations coupled with demographic shifts and evolving digital lifestyles, the marketplace facing the financial services industry has become much more complex. In the past year alone, more than 10 million new users accessed financial services from mobile devices.

With the proliferation of emerging media channels, consumers are no longer consuming information from single sources but from multiple channels, and often times, simultaneously, making it more difficult to reach and engage them in a meaningful way.