DTC Marketing

Monday, 24 September 2012

How to Optimize Your DTC Marketing Mix in Today's Rapidly Changing Marketplace

Free Webinar

Today’s consumers and funders of care are demanding more accurate, transparent, relevant, and customized information to help them make better healthcare decisions for themselves and their families. And, they are accessing this information across a greater number of outlets including online forums, websites, mobile apps, TV commercials, peers, healthcare providers, and much more – making it more difficult than ever for pharmaceutical marketers to reach, inform and engage consumers. And, as DTC marketers experiment with more channels, they need their limited budgets to work harder for them and achieve greater results.

Presenters: Mike Glantz, Analyst, Forrester Research, Inc; Darcy Hoffmann, VP Customer Success, ThinkVine

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