Mark Battaglia

Thursday, 1 November 2012

Boost Media Value Event in Australia

Mark Battaglia, ThinkVine Chief Executive Officer, presented at the Boost Media Value event in Sydney this month with TrinityP3 and Datalicious on agent-based modeling, a breakthrough approach to marketing mix optimization. In his presentation he discuss how new consumer behavior is changing the marketing landscape; why agent-based modeling is a smarter appraoch to MMO; and how organizations are achieving a greater ROI by connecting consumer behavior to marketing decisions.

Friday, 14 September 2012

Future of Marketing Planning: From Annual to Agile

Marketers say, “you had me at hello” when the conversation is about complexity in the marketplace. No one doubts that there is more diversity among consumers, more fragmentation in media consumption behavior, more marketing choices and more ways to buy. And, no one doubts that the pace of change is accelerating.

How has the media industry responded? Publishers are busy scrambling to find business models that work. Agencies and brands divided their attention, but they didn’t conquer. On the digital side, agencies and brands make mad dashes from one popular site de jour to the next and embrace a “test and learn” approach. Yet, on the traditional media side, they remain rooted in the long, slow march of annual planning.

Thursday, 26 July 2012

ThinkVines Article on Fobes: Big Data? Try Smart Data

The recent article in Forbes by Kimberly Whitler entitled The CEO/CMO Dilemma: So Much Data, So Little Impact is right on target. The Sloan paper it mentions goes on to say, “Organizations traditionally are tempted to start by gathering all available data before beginning their analysis. 

Wednesday, 25 April 2012

News from Forrester Marketing Leadership Forum

ThinkVine was a silver sponsor of this year’s Forrester Marketing Leadership Forum in Los Angeles. In today’s consumer-driven marketplace, the main theme of the conference was that marketers need to stay focused on putting the consumer at the center of their planning to be successful. Below is a short clip from our CEO Mark Battaglia at the event.

Wednesday, 15 February 2012

Marketing Optimization in the Digital Age

With the proliferation of consumer devices and emerging media channels, marketers must harness these changes and the associated data to drive ROI in the digital age. The opportunity for interactive marketing goes beyond individual social applications to enhancing a variety of marketing channels throughout the customer experience – playing a key role in the customer’s journey to making a purchase.