Marketing

Thursday, 1 November 2012

Boost Media Value Event in Australia

Mark Battaglia, ThinkVine Chief Executive Officer, presented at the Boost Media Value event in Sydney this month with TrinityP3 and Datalicious on agent-based modeling, a breakthrough approach to marketing mix optimization. In his presentation he discuss how new consumer behavior is changing the marketing landscape; why agent-based modeling is a smarter appraoch to MMO; and how organizations are achieving a greater ROI by connecting consumer behavior to marketing decisions.

Monday, 29 October 2012

Digital Conversation in the Boardroom

Damon Ragusa, ThinkVine Founder & Chief Strategy Officer, presented at the iStrategy Digital Marketing Conference in Chicago this month on elevating the digital converstaion in the boardroom. In his presentation he discusses the steps marketers should take to link their digital marketing to financial performance and forecast future results.

Tuesday, 4 September 2012

Data-Driven Marketing: How to Integrate Analytics & Technology

Free AMA Webcast

With the increased pace of change in technology and regulations coupled with demographic shifts and evolving digital lifestyles, the marketplace facing the financial services industry has become much more complex. In the past year alone, more than 10 million new users accessed financial services from mobile devices.

Monday, 6 August 2012

Finding the Smart Data in all that Big Data

If you're a marketer and you don’t live under a rock, you’re inundated with talk about “big data.” You’ve heard things like: If you don’t have a serious big data project you’re missing the boat.

Thursday, 26 July 2012

ThinkVines Article on Fobes: Big Data? Try Smart Data

The recent article in Forbes by Kimberly Whitler entitled The CEO/CMO Dilemma: So Much Data, So Little Impact is right on target. The Sloan paper it mentions goes on to say, “Organizations traditionally are tempted to start by gathering all available data before beginning their analysis.