Optimization

Tuesday, 28 August 2012

New Version of Industry-Leading ThinkVine Marketing Mix Optimization Software Released

Damon Ragusa, ThinkVine Founder & Chief Strategy Officer, is excited to announced a new version of ThinkVine's award-winning SaaS solution for marketers who want to achieve the best return on their marketing investments, move targeted consumers to action, and employ a more efficient and effective planning process. 

Thursday, 9 August 2012

How to Optimize Your Marketing Mix to Keep Pace with the Ever-Changing Consumer

Free AdAge Webcast

With rapidly changing consumer behavior across new devices and channels, marketers have been quick to adopt digital media as marketing tools, but measurement back to sales performance has not kept pace. 

Monday, 6 August 2012

Finding the Smart Data in all that Big Data

If you're a marketer and you don’t live under a rock, you’re inundated with talk about “big data.” You’ve heard things like: If you don’t have a serious big data project you’re missing the boat.

Monday, 14 May 2012

ThinkVine Enhances Marketing Mix Optimization Software

Damon Ragusa, ThinkVine's Chairman and Chief Strategy Office, is excited to announce the release of enhanced functionality to its core product to improve overall performance of the underlying ThinkAhead Technology as well as enhancements to the collaborative workflows and reporting capabilities of the front-end software.

Thursday, 16 February 2012

ThinkVine Partners with Acxiom: Greater Marketing Optimization to Customers

ThinkVine today announced the addition of Acxiom® Corporation, a recognized leader in marketing services and technology, to its Value Added Reseller (VAR) program. Acxiom will use ThinkVine’s ThinkAhead™ technology in combination with its own proprietary insight and marketing expertise to provide its customers with greater depth into how to increase their sales volume, maximize ROI across all of their marketing investments, and establish a more agile and objective marketing planning process.