Monday, 29 October 2012

Digital Conversation in the Boardroom

Damon Ragusa, ThinkVine Founder & Chief Strategy Officer, presented at the iStrategy Digital Marketing Conference in Chicago this month on elevating the digital converstaion in the boardroom. In his presentation he discusses the steps marketers should take to link their digital marketing to financial performance and forecast future results.

Monday, 22 October 2012

Agent-Based Modeling | Marketing Mix Optimization Whitepaper

Fundamental shifts in the consumer marketing landscape have created a demand for better ways to understand both consumers and the marketing used to influence them. Historically, firms have used a variety of statistical techniques to build mathematical representations of the relationship between marketing spend and the resulting outcomes, typically some measure of sales. And in the past when there were fewer options on how to spend marketing dollars, these techniques fit the requirement well. Today, the number of options available to connect with consumers has exploded – each with unique measurements, resulting in a general lack of confidence in the effectiveness of traditional statistical modeling tools.

Monday, 24 September 2012

How to Optimize Your DTC Marketing Mix in Today's Rapidly Changing Marketplace

Free Webinar

Today’s consumers and funders of care are demanding more accurate, transparent, relevant, and customized information to help them make better healthcare decisions for themselves and their families. And, they are accessing this information across a greater number of outlets including online forums, websites, mobile apps, TV commercials, peers, healthcare providers, and much more – making it more difficult than ever for pharmaceutical marketers to reach, inform and engage consumers. And, as DTC marketers experiment with more channels, they need their limited budgets to work harder for them and achieve greater results.

Presenters: Mike Glantz, Analyst, Forrester Research, Inc; Darcy Hoffmann, VP Customer Success, ThinkVine

Register Now

Wednesday, 19 September 2012

Boosting Media Value Event

TrinityP3, ThinkVine and Datalicious have combined forces to host a 360° media event Oct. 4 in Sydney, New South Wales to help clients and partners boost the value generated from their current media investment. Aimed at senior marketing professionals, you will get access to the latest cutting edge tips and techniques that advanced marketers are employing both here and in the US to optimise their media spend, including cutting edge insights and case studies on the agency optimisation process, media mix modelling and media attribution analytics.

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Tuesday, 4 September 2012

Data-Driven Marketing: How to Integrate Analytics & Technology

Free AMA Webcast

With the increased pace of change in technology and regulations coupled with demographic shifts and evolving digital lifestyles, the marketplace facing the financial services industry has become much more complex. In the past year alone, more than 10 million new users accessed financial services from mobile devices.