Monday, 24 September 2012

How to Optimize Your DTC Marketing Mix in Today's Rapidly Changing Marketplace

Free Webinar

Today’s consumers and funders of care are demanding more accurate, transparent, relevant, and customized information to help them make better healthcare decisions for themselves and their families. And, they are accessing this information across a greater number of outlets including online forums, websites, mobile apps, TV commercials, peers, healthcare providers, and much more – making it more difficult than ever for pharmaceutical marketers to reach, inform and engage consumers. And, as DTC marketers experiment with more channels, they need their limited budgets to work harder for them and achieve greater results.

Presenters: Mike Glantz, Analyst, Forrester Research, Inc; Darcy Hoffmann, VP Customer Success, ThinkVine

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Tuesday, 4 September 2012

Data-Driven Marketing: How to Integrate Analytics & Technology

Free AMA Webcast

With the increased pace of change in technology and regulations coupled with demographic shifts and evolving digital lifestyles, the marketplace facing the financial services industry has become much more complex. In the past year alone, more than 10 million new users accessed financial services from mobile devices.

Thursday, 9 August 2012

How to Optimize Your Marketing Mix to Keep Pace with the Ever-Changing Consumer

Free AdAge Webcast

With rapidly changing consumer behavior across new devices and channels, marketers have been quick to adopt digital media as marketing tools, but measurement back to sales performance has not kept pace. 

Wednesday, 15 February 2012

Marketing Optimization in the Digital Age

With the proliferation of consumer devices and emerging media channels, marketers must harness these changes and the associated data to drive ROI in the digital age. The opportunity for interactive marketing goes beyond individual social applications to enhancing a variety of marketing channels throughout the customer experience – playing a key role in the customer’s journey to making a purchase.