ThinkVine's marketing mix optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a leader with the highest rated current offering by an independent research firm, ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries. Some of our customers include Coca-Cola, Hershey's, Kimberly-Clark, Pfizer, Sara Lee, Georgia-Pacific, PepsiCo, MillerCoors, Hertz and Valvoline.