ThinkVine's marketing optimization software and services help marketers get a 28% increase in sales from their existing marketing spending.
ThinkVine lets marketers make better strategic decisions about spending levels, tactics and timing across consumer groups, products, channels and geographies. Using innovative consumer behavior modeling, our innovative approach creates a custom, virtual marketplaces that simulate how targeted consumers respond to different marketing plans.
Our approach provides marketers with rich historical insights and better short- and long-term forecasts of ROI and sales, as well as support for an agile, objective ongoing planning process.
Using an innovative, bottom-up approach, ThinkVine replicates reality by creating a custom virtual marketplace where marketers can measure purchase behavior across consumer groups and by marketing activity.
ThinkVine’s cloud-based, software-as-a-service (SaaS) model technology combines demographic info, market and category data, consumer behavior data, and marketing science to model the collective influence of a marketing plan on how people buy.
Marketers can quickly and easily run unlimited “what if” planning scenarios to measure and analyze how varying online and offline tactics influence purchases within consumer segments for more actionable short term and long term forecasts of ROI and sales volume.
ThinkVine helps market leaders across all industries but specializes in: consumer packaged goods (CPG), food & beverage, financial services, pharmaceutical, and consumer services.
ThinkVine has emerged as a leader in utilizing the technique for consumer behavior modeling and forecasting. Agent-based modeling is widely-accepted by the science community and has been used for decades by: sociologists, anthropologists, the U.S. Military (war planning), the U.S. Department of Transportation (traffic patterns) and businesses (supply chain planning).
ThinkVine configures its agents to be highly representative of the real-world consumer population using a rich database of timely demographic info, media consumption data and marketing science from a variety of renowned sources. Typically, customers provide sales and marketing data for the past 12-24 months to inform the agents’ purchasing behavior. With every customer implementation, we first look at the data they have and then put together the best plan moving forward.
ThinkVine’s analysts build and calibrate a custom model that recreates the past two years of sales data. They do this by establishing consumer-centric rules that explain why sales outcomes occurred. The model is then validated by comparing the model's forecast with the most recent 6-months of actual sales data. Once the forecast is validated, customers can be confident the forecasts are accurate for every “what if” scenario run.
It usually takes about 4 months to full implementation. This includes setup, initial guidance delivery and training.
The software is delivered in a SaaS model.
Customers get fast, full-service implementation including: strategic guidance delivery; ongoing support for an agile, objective planning process; software training; and ongoing software data updates and software support.
Damon Ragusa, ThinkVine’s CEO, founded ThinkVine in 2000 as a custom solutions consultancy.
ThinkVine launched its Marketing Optimization software in 2009.