Gartner Names ThinkVine a Consumer Goods "Cool Vendor" in 2009
CINCINNATI, OHIO (March 19th, 2009) -
ThinkVine, a marketing simulation & planning software provider,
has been named a 2009 "Cool Vendor" by Gartner in Consumer Goods.
The 2009 research report highlights four vendors from around the
world whose technology helps Consumer Goods manufacturers improve
revenues while decreasing costs.
Advanced analytics and internal collaboration are central themes
in this year's 'Cool Vendor Report' as Consumer Goods companies
seek to improve their advertising, forecasting and product
development capabilities in response to a difficult economy.
ThinkVine's Emerging MarketplaceTM helps marketers understand the
collective impact of traditional and non-traditional marketing on
the consumer and provides a means to capture ROI from
advertising.
Gartner defines a "Cool Vendor" as a company that offers
technologies or solutions that are:
- Innovative: Enables users to do things they couldn't do before
- Impactful: Have, or will have, business impact (not just technology for the sake of technology)
- Intriguing: Have caught Gartner's interest or curiosity in the past 6 months
"We are excited to have been chosen by Gartner as a cool vendor,"
said Damon Ragusa, President & CEO of ThinkVine. "As the report
points out, Consumer Goods companies have never faced a greater
need for better tools to understand the impact of advertising and
promotion in the face of economy-driven shifts in the
marketplace."
The "Cool Vendors in Consumer Goods, 2009" report is available at
www.gartner.com.
About ThinkVine Corporation
ThinkVine helps some of the world's most respected companies
better align marketing & advertising with consumer behavior.
Our application, The Emerging MarketplaceTM, simulates the
interactions between different mixes of marketing and consumers in
a virtual environment that mirrors the "real world." Built on an
agent-based modeling (ABM) framework, The Emerging MarketplaceTM
lets marketers run "what if" scenarios and turn marketing/media
planning into an iterative exercise versus a "one shot" approach.
ThinkVine is currently deployed in consumer packaged goods (CPG),
food & beverage, pharmaceutical, technology and other vertical
markets.
Email: pr@thinkvine.com
URL: http://www.thinkvine.com
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