Client Case Study #2 - Technology Provider
client since 2007
Why They Bought Our Platform
The client was looking to do their first formal marketing mix
analysis (in lieu of trial & error) and chose the platform
approach over the consulting project approach.
Questions They Wanted Answered
- How do we align all of our media assets with our marketing objectives?
- How should a growing company invest in media?
Ramp Time
Took 20 weeks to roll out their implementation (pre-hosted
platform)
Challenges We Faced
Having never done a formal mix analysis before, it took time to
gather the data needed and put the processes in place around the
use of the platform
Results So Far
- Implementation completed and calibrated (it works)
- 13.1% drop in the cost of customer trial
- 2.0% drop in the cost of customer acquisition
- Understanding the collective media impact across all channels