Resources

Whitepapers
- Agent-Based Modeling: Marketing Mix Optimization Whitepaper
  
  Fundamental shifts in the consumer marketing landscape have created a demand for better ways to understand both consumers and the marketing used to...
- ThinkVine named a Leader in the Forrester Wave™: Marketing Mix Modeling, Q2 2013 Report
  
  ThinkVine was named a Leader by Forrester Research, Inc., in the Forrester Wave™: Marketing Mix Modeling, Q2 2013 due to its “comprehensive and...
- The Future of Marketing Planning
  
  We live in a highly connected world where real-time access to news, data and information has transformed the way both people and businesses make...
- Marketing Optimization in the Digital Age
  
  As digital media have fragmented and changed the ways consumers interact with brands and make buying decisions, the old methods of marketing mix...

Webinars
- How to Optimize Your Marketing Mix to Keep Pace with the Ever-Changing Consumer
  
  A recent survey stated that only 14% of those companies using social network marketing are tying these efforts to financial metrics, and 70% of...
- Smart, Data-Driven Marketing: How to Integrate Analytics & Technology with Marketing Decisions
  
  Today’s consumer-driven marketplace presents more challenges to reach targeted consumers. At the same time there have never been greater...
- How to Optimize Your DTC Marketing Mix in Today's Rapidly Changing Marketplace
  
  Today’s consumers and funders of care are demanding more accurate, transparent, relevant, and customized information to help them make better...
- Consumer is King – Optimizing your Marketing Mix to Improve ROI
  
  You’ve heard it before – the consumer is in charge. They have more CHOICE and more VOICE than ever. They are no longer consuming information in a...
- Marketing Optimization in the Digital Age: Invest the Right Amount in your Digital Strategy for Greater ROI in 2012
  
  With the proliferation of consumer devices and emerging media channels, marketers must harness these changes and the associated data to drive ROI...
- Marketing Mix Modeling - New Approaches to Maximize ROI
  
  It's time to re-evaluate what you know about the B2C marketing mix. A new breed of marketing mix modeling can forecast how particular tactics will...

Success Stories
- Success Story - Driving Sales
  
  Learn how a global automotive products provider determined the optimal mix to gain market share within a targeted consumer segment.
- Success Story - Acquiring Customers with High Lifetime Value
  
  Learn how a financial services giant uses ThinkVine to more efficiently target and add customers with high lifetime value.
- Success Story - Product Launch
  
  Learn how a leading pharmaceutical company used ThinkVine to drive adoption of a new product and ROI within an FDA-approved consumer market.
- Success Story - Optimizing Portfolio Performance
  
  Learn how a food service company maximized its budget allocation across its portfolio and increased long-term sales results.

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ThinkVine

10816 Millington Ct.
Cincinnati, Ohio 45242
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