Software

Marketing mix optimization for today’s consumer-driven world

Most marketing mix strategies were built for a world without social media, DVRs, or smartphones. ThinkVine is different. Using innovative consumer behavior modeling technology, ThinkVine creates a virtual marketplace for your company that simulates how targeted consumers will respond to your marketing. Using the most accurate and up-to-date data available, ThinkVine provides marketers a never-before-seen glimpse into the way marketing influences purchase behavior, so you know how to most efficiently use your marketing dollars.

Forward-looking marketing planning and optimization

Unlike the outdated reports sitting on the shelf or simple metrics in a dashboard, ThinkVine delivers timely, accurate forecasts, rich with information about marketing spending levels, tactics and timing across consumer groups, products, channels and geographies. By using a software-as-a-service approach, ThinkVine automates the marketing mix planning and optimization process.

ThinkVine combines demographic info, market and category data, consumer behavior and marketing science to help marketers craft budgets that achieve their most important objectives—including sales volume, ROI and market share. ThinkVine’s software gives marketers the ability to run unlimited “what-if” marketing scenarios, and get answers to questions like:

• What marketing plan will give us the best results?

• What marketing plan will help us acquire more customers?
• What would happen if we vary our strategy?

• What marketing tactic is likely to deliver the highest ROI by consumer segment?

• If we cut the marketing budget now, how will that affect next year?

• What is the optimal spending level?
• Which marketing types will yield the highest ROI?


Keep up with consumers

In today’s fast-moving, ever-evolving world, where consumers in June may spend significant time on devices, websites or apps that didn’t even exist in January, those companies that rely on data from last quarter—or plans from last year—have already fallen behind.

Get started today to see how ThinkVine’s breakthrough marketing mix optimization software can help your marketing efforts thrive in an ever-changing world.